Building relationships with journalists to promote your business

Almost every small business owner would love to have their operation featured in the local newspaper. Lee Howard, award winning journalist for The Day, will help you learn:

  • What kind of story is likely to attract media interest.
  • How to make an effective pitch for your idea.
  • The proper use of news releases and other avenues of communication.
  • How to become a valuable source for a reporter interested in your industry.

Lee Howard, community editor of The Day in New London, currently runs eight weekly newspapers in southeastern Connecticut. In addition, for more than 25 years he was an editor and columnist for The Day, which has been honored as New England Daily Newspaper of the Year in its circulation category six times in the past decade. As a business writer in 2009, he earned the most prestigious prize in Connecticut journalism by taking home the Theodore Driscoll Award for Investigative Reporting. He also has earned top prizes in business writing, column writing, breaking news and page one layout, among others. His reporting has been cited in at least three books, including Pulitzer Prize-winner Hedrick Smith’s 2012 bestseller “Who Stole the American Dream,” which pointed to Howard’s reporting on outsourcing tied to H1-B visas.

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