Leadership skills for new businesses

It doesn’t matter whether you are a Main Street startup or a company with ambitions to raise venture capital, the crucial leadership skills are the same. While there are a number of small businesses in a broad range of industries that perform well and are continuously profitable, 20% of small businesses fail in the first year, 50% go belly up after five years, and only 33% make it to 10 years or longer, according to the Small Business Administration. For businesses financed with venture capital, failure rates are even higher. Most of these failures can be laid at the feet of founders: Failure to understand market (50%), failure to do competitive analysis, failure to undertake risk assessment. This seminar will focus on the leadership skills business owners must have (or must acquire) to succeed as entrepreneurs.

You’ll learn why investors invest in people, not technology or products.

Brenda Lewis is Principal of Stamford-based Transactions Marketing, Inc. An entrepreneur with 40 years of venture management and tech start-up funding experience in enterprise software, systems and services, Brenda has launched 23 ventures, including Polaris Wireless, the global leader in 3D location determination, Telerate, the first wireless bond and FX trading system, and Wirelution, the first privately funded mobile data venture for China Mobile’s Internet portal. She was part of the team which built the first global, real time, satellite vessel communications and control system for Exxon and is founder of TechXel Stamford, LLC, the first B2B accelerator in Fairfield County. Prior to founding Transactions Marketing, Brenda spent 15 years in systems and marketing with Exxon, Marine Management Systems and Howmet Aluminum.