Marketing foundations for new and established businesses

Are you’re unsure if your business really has an effective marketing plan? Do you feel like you just engage in a series of trial and error attempts to find what might work? Has the spaghetti not been sticking to the wall lately? Are you ready to surrender to the reality that you need some expert direction to lay proper plans? Rich Laria has been both a marketing practitioner in his own businesses and a college professor of marketing. He will help you:

  • Appreciate that a marketing plan is centered on the customer.
  • Understand basics of competitive strategy/analysis.
  • Understand ways to conduct low-cost customer validation and market research.
  • Understand how to evaluate an industry.

If you think all of these elements are self-evident and the only facts and data you have are swimming around in your head somewhere, then Rich can teach you a more effective way.

Richard Laria spent 30 years in higher education, both in administration and teaching at the undergraduate and graduate levels in management and marketing disciplines. For 22 years he was involved in health care sales and marketing, including ten years as an entrepreneur. when owned and operated a medical equipment business on Long Island specializing in rehabilitation products while actively serving in the US Army Reserve. Rich retired as a Lieutenant Colonel after 21 years of service with the Army Reserve Medical Services Corps, serving his last four years as a certified instructor for an Army Reserve School. He currently serves as a volunteer counselor for the Veterans Business Outreach Center, a partner organization of the Small Business Administration.


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