The rise of the internet has been a major disrupter to the marketing industry. Gone are the days of relying solely on print and local media advertising. To meet the needs of today’s consumer, small businesses must have a strong online presence. A website is a “must have,” but there are additional opportunities to increase your exposure including Facebook, Instagram, GoogleMyBusiness and others.
There are so many ways to reach prospective customers online. A well-rounded marketing plan can include search engine optimization (SEO), search engine marketing (SEM), paid social advertising, email and more. This webinar will cover the basics of digital marketing tactics so that you can be an informed consumer of marketing agency services.
Drew and Kelley Sirico of Bee Local Marketing are a husband-wife team of marketing professionals with more than 34 years of combined client and agency-side experience working for brands such as Cigna, Bayer Healthcare, Unilever, Edible Arrangements and Heineken USA. Their agency, Bee Local, has a mission to help entrepreneurs realize their full potential by providing large-enterprise-caliber marketing consultation to local small businesses.