Building a digital marketing strategy: a simple guide

    Many businesses invest in scattered digital marketing channels such as Search Engine Optimization (SEO), social media marketing, or Pay Per Click (PPC) ads just because they are trending or may have worked for other businesses. Investing in digital marketing must be based on a strategy that identifies back-office needs, target audiences, how they make decisions, what engages them, and where they search for information.

    This webinar explains a simple step-by-step guide on how to de...

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