Is selling on Amazon right for your business?

Third-party sellers on Amazon represent more than 54% of the transactions. Can you get a share of the more than $53 billion in revenue? Selling online has represented the future of retailing for years and the pandemic only accelerated the urgency for many small businesses to enter e-commerce. But it's hard to shout loud enough just from your own website to reach your market. Peek behind the scenes of one successful Connecticut merchant's use of Amazon to learn more about the complexities and op...