The rise of the internet has been a major disrupter to the marketing industry. Gone are the days of relying solely on print and local media advertising. To meet the needs of today’s consumer, small businesses must have a strong online presence. A website is a “must have,” but there are additional opportunities to increase your exposure including Facebook, Instagram, GoogleMyBusiness and others.
There are so many ways to reach prospective customers online. A well-rounded marketing plan can in...