Why do you want to go into business?

Yes, because you want to make some money. But there’s a lot more to it than that. Without even touching on the matter of “what kind of business,” there are some crucial decisions to be made up front to improve your chances of success.

What are the characteristics of a “lifestyle” business versus a “venture” business and why is your understanding of the differences and your personal objectives so important? And how does this fit into the necessary plans for raising money, hiring employees and establishing balance with your other obligations?

Planning for success means more than “let’s see how this idea does” and this webinar will provide you the checklist to be sure you aren’t missing any crucial considerations.

Mary Kay serves as the Microenterprise Business Advisor  for the CT Small Business Development Center, working with pre-venture clients across the state and across all industries.

She helps her clients develop and refine their business plan, connect with the right resources, assist with navigating Federal and state regulations relative to business start, and guiding entrepreneurs through the challenges and execution of their business decisions.

Mary Kay earned her BA in Religious Studies from Albertus Magnus College and her MS in Clinical Social Work from Columbia University. She went on to earn a Sixth Year Professional Diploma in Administration-Supervision from Southern Connecticut State University. She has extensive experience in business advising, assessment, resource provision, project management, and outreach. Mary Kay received the ASBDC State Star Award for Connecticut in 2014 and the 2016 Celebrate CT! Connie Maffeo Customer Service Award. 

Presented in collaboration with the CT Small Business Development Center.

CTSBDC is funded in part through a cooperative agreement with the U.S. Small Business Administration, the Connecticut Department of Economic and Community Development, and the University of Connecticut.


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