Why do you want to go into business?

Yes, because you want to make some money. But there’s a lot more to it than that. Without even touching on the matter of “what kind of business,” there are some crucial decisions to be made up front to improve your chances of success.

What are the characteristics of a “lifestyle” business versus a “venture” business and why is your understanding of the differences and your personal objectives so important? And how does this fit into the necessary plans for raising money, hiring employees and...

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