Introduction For a new or young business to be able to secure an investor or loan, a business plan is an essential element to prove you are worthy of being trusted with other people’s money. But often overlooked, is the value of the business plan as a road map for the business owner. In the chaos that occurs during launch or when reacting to unexpected changes in the marketplace, it is easy to get lost and forget to execute elements of your plan that you, at least previously, considered signific...
