Are you using the right social media?

    Most every small business owner currently using social media marketing has figured out whether Facebook, Instagram, Twitter or LinkedIn is appropriate for their niche. But target markets and platforms change over time. Remember Friendster, MySpace or Google+?

    Maybe your customers are moving to other environments or you’ve worn out the capabilities of the platforms you are using? Is it time to experiment with WhatsApp, TikTok, YouTube, Reddit or a half dozen other contenders? Learn what’s ava...

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