Almost every small business owner would love to have their operation featured in the local newspaper. Lee Howard, award winning journalist for The Day, will help you learn:
What kind of story is likely to attract media interest.
How to make an effective pitch for your idea.
The proper use of news releases and other avenues of communication.
How to become a valuable source for a reporter interested in your industry.
Lee Howard, community editor of The Day in New London, currently runs eight we...