Google’s essential business-building tool

    Google Business, formerly known as Google My Business, is a free tool that helps you manage your business’s online presence on Google Search and Maps. While Google creates a default entry for most businesses, the real power comes from embellishing your listing by adding photos, hours of operation, and other more specific information. You also can respond to reviews and messages from customers.

    Find out how to leverage these benefits:

    • Increased visibility: Google Business listings appear prominently in YouTube, Google Search and Maps.
    • Improved credibility: Build trust with potential customers.
    • Increased customer engagement: Showcase customer who praise your business.
    • Increased sales: Make it easier for customers to find and contact your business through organic search, social media and Google Ads.

    Giulia Gambale helps small businesses and nonprofits develop strong and results-oriented brands and communications through planning, implementation, consulting, and workshops. She is a program team member, mentor, and instructor for Knownpreneurs in New Haven and serves as serve as an expert instructor for the TechXel Stamford cohort at the Ferguson Library. Since 2010, Giulia has co-facilitated Digital Media Sync, a weekly free learning networking event for small businesses, entrepreneurs, and non-profits with workshops and guided discussions.