How to validate your business idea (Before you jump off into thin air)

Many business startup and product introduction disasters are preventable. But unfortunately, the entrepreneur fails to ask the right questions of the right people, in the right numbers, in the right way.  Find out why enthusiasm and love of “the idea” so often overwhelms basic market research and how you can avoid wasting time and money, only to throw your efforts on the scrap heap. Learn the amazingly easy steps that make up the craft of idea validation and the tricks to keep from telling...