Developing a current and accurate understanding of how the basics of Search Engine Optimization (SEO) and Search Engine Marketing (SEM) work is not just technical trivia for marketing specialists. It's fundamental knowledge that can be as important as understanding your business finances.
Familiarize yourself with a checklist of best practices that impact your website, your local search listings and social media accounts to be sure you haven't ignored any easy wins. Learn more about the valu...
