So you want to start a specialty food business

Internet definitions declare specialty foods to be "unique and high-value food items made in small quantities from high-quality ingredients." Entrepreneur Magazine says the business is “more about marketing than cooking, getting your product on the shelves and then off again into customers' shopping carts. But what sounds glamorous and profitable often requires a tooth and nail fight against competitors, the distribution chain and the fickle tastes of consumers. Learn from an industry veteran w...