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The strategy your small business needs to grow
Strategy deals with the deliberate actions owners and managers undertake to grow their businesses. Strategic...
Find the right legal structure for your new business
There are six different legal entities available for operating a business. Choosing the structure that’s...
The peculiar mathematics of real influence
Real influence is the power you have when other people really want to do things...
How to validate your business idea (Before you jump off into thin air)
Many business startup and product introduction disasters are preventable. But unfortunately, the entrepreneur fails to...
Is selling on Amazon right for your business?
Third-party sellers on Amazon represent more than 54% of the transactions. Can you get a...
How to pitch investors
Explore business funding in Connecticut and how to convince the decision makers to write you...
Raise more capital or raise sales: what’s the right priority?
Founders of young companies are often torn. Do you seek investors (or loans), or focus...
Using video to sell in your small business
The power of video marketing is undeniable. And in today’s environment, where in-person contact is...
Don’t fall hook, line and sinker for phishing
Congratulations, your small business is the new preferred cyber crime target. Why? You’ve got a...
Manager or a mouse? How to have brave conversations
Business managers failing to deal with productivity issues, unresolved disagreements and chronic problems in the...
Building a digital marketing strategy: a simple guide
Many businesses invest in scattered digital marketing channels such as Search Engine Optimization (SEO), social media...
Why your small business needs an ethics program, especially if you’re selling to the government
You probably already expect your employees to do what’s right, respect others and perform with...
Eliminate the 10 business profit drains
If you’re like most business owners you’re:
Frustrated that your business is not as profitable as...
