Tag: dominant selling idea
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The most important word in business that almost nobody understands
If you are like so many business owners, you’ve probably often wondered how you can break through...
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Can you differentiate your brand?
One of the most revered concepts in marketing dates to the early 1940s and is attributed to...
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You won’t believe what they’re selling in the men’s room
I frequently speak to clients about finding and exploiting their Dominant Selling Idea – a concept explained...
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