Do you treat your customers differently?

An article in the Wall Street Journal recently caused quite a buzz with many other media outlets retelling what was described in the headline as a “secret customer score” (pay-walled content) that consumers carry.  It was compared to a credit score, and the story described how the concept had been implemented in the era of big data and customer relationship management software that tracks and ranks every interaction and transaction that you might make with a big business, such as...

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