Do your clients believe in you?

One of the burdens of being a solopreneur or a company with just one or two employees is the battle raging in the mind of the owner over the discomfort of being exactly who he or she is -- small. Much effort and money is expended deploying handsome adverting literature, slick websites and impressive interactive voice response phone systems to make the small company look large. Like an animal in the forest that puffs itself up in the face of a challenge from another creature in order to appear t...

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