Don’t be a chicken when recruiting

Fishing hook in 3D person

In the space of a few months the COVID crisis has brought the country from record low to record high unemployment in some areas. But even when the statistics tell us there is a shortage of job opportunities, the reality on the street is there are industries where special skills or the nature of the jobs leave plenty of openings.

So this still a useful time to review what I consider a mostly poorly practiced art in marketing – recruiting prospective employees. You’d think with the billion...

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