There are really only three ways that a company can compete: cost, innovation, or customer intimacy. Let’s examine what this means for the typical small business.
Cost – This may be the great mirage of the small business desert. “We’ll sell to customers for less because we don’t have the big company’s overhead.” This may make a great advertising gimmick but it doesn’t work out so well on the net profit side. There’s a reason companies strive to scale their operations. After the fixed expense...
