What can a cow teach you about business models?

In the conventional world of Main Street small business, the model has been virtually the same since the 19th century. 1. Identify a product or service to sell. 2. Establish a presence in a trade area with a physical location for a workshop, a warehouse or a retail store. 3.Open for business and either wait for the retail traffic to come, or for the wholesale trade, visit potential customers.  “Early to bed, early to rise, work like hell and advertise.”

The internet age has brought...

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