Are small businesses missing out on advertising?

An article in the Wall Street Journal recently reported that U.S. digital advertising for the first time will overtake all other forms of media. The estimated spend for 2021 is more than $130 billion. TV will take in a mere $59 billion; newspapers and magazines just over $7 billion each; and $22 billion will be spent on everything else.

We've arrived at an age where it's possible for a business owner to compose, place and evaluate his or her own investment in a digital media such as a Google...

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