Marketing programs can certainly get expensive in a hurry and lots of options are out of reach for small businesses. But there’s an enormous range of possibilities that cost little or nothing to implement but go underutilized. Here are some examples. A customer loyalty program. Sure you can go hog wild and create a sophisticated internet-based or plastic mag-stripe custom, scan at POS advertising, airline-point-like extravaganza. But don’t let the perfect be the enemy of the good. I...
