Business is often depicted as a struggle, a battle, a war. It's an apt description, if only because so many business owners spend their energy flailing against insurmountable forces that they can never reverse or defeat. But it doesn't make the outcomes for business ownership hopeless or even inordinately difficult.
How many business owners do you know who focusing on beating their customers instead of improving their offering? Or when failures occur, they look for who to blame instead...
