Are you really sure you want to add that new product or service?

You may have heard some clichés about knowing your customer. Perhaps you’ve heard some about knowing the products or services you sell. This post is about what happens when you do and don’t know either and what it can cost your business.

Let’s start with the services (or products) a business sells. As an owner of an IT services company, over the past 15 years we have had to stay on top of the technology curve to ensure we deliver the most effective and efficient services to our clients. The ...

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