Could you use the Golden Triplet?

A recent article in these columns discussed the response a small business has to take to compete effectively against the Amazon steamroller. It isn’t price certainly and it isn’t selection. The answer is customer experience and trust.

In the meantime I ran across another article with a different take. The title was particularly compelling. Its author called his theory the Golden Triplet of small business.

Now it’s one thing to read about theory but another matter to put it ...

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