Most every business wants to be easily findable on the internet. As the internet has sophisticated, this chore has gotten its own name – search engine management (SEM). One branch of this discipline (but not the whole effort) is search engine optimization (SEO) which is perhaps the more widely known acronym. Another branch on the SEM tree, and one that is also very important to helping a business be found on the internet is local search.
Happily managing local search ...