Networking is an an oversimplified concept that to some people means shaking a lot of hands, exchanging a lot of business cards and meeting more friendly faces for banal chat at an event. Networking is promoted as the ticket to sales success for growing a B2B enterprise and is widely misunderstood as a hunting ground for prospects. Not so.
Sean Moore, former president of the Midstate Chamber of Commerce did a nice job in this episode of the CEDF podcast, Small Business As Usual, explain...
