Ready to do more for your community? What’s your CSR plan?

What used to be considered, civic spirit, self-interest, or just plain neighborliness on the part of the Main Street merchant now has a much more sophisticated package – Corporate Social Responsibility. Much larger companies learned that the way to their customers’ hearts in the less personal world of mass retailing and nationwide consumer relationships sometimes came through alignment with causes or points of view that the analytics said reflected the psychographics of their target customers.

Oops. Please login below or register here for free access so we can continue bringing you small business education.