Reputation monitoring demands constant attention

Businesses have always faced threats of whispers, rumors, false claims or complaints that tell only half the story. But the public and instant nature of the internet and social media somehow magnify the worries for small business owners. Review sites like Yelp can be friend or foe for businesses struggling to build, recover or defend their reputations.

Add a new nightmare for restaurant owners: iwaspoisoned.com.

NPR covered the creation of the website that publishes crowd-source...

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