What does today’s consumer want?

Business owners who survived The Great Recession are recognizing that the consumers who were influenced by the disruption are behaving differently from the past. Retail formulas such as mass advertising that used to work don’t have the same effectiveness in an age where every customer has a smart phone and the ability to quickly and authoritatively research the price, quality and availability of what they want.

Blis, a company that sells location data technology to big retailers has pub...

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