Do you want more sales or more profit?

If we asked a room full of business owners to raise their hands if they wanted to make more money, you can be sure everybody would. But if we then asked how they wanted to go about doing this, the unanimity would disappear.

Most would say they want to sell more of the products or services that they currently offer. Some might have an inspiration for additions to their offerings.

But one would suspect only a minority would say they want more profitability, but not necessarily more sales. A...

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