Articles by
Frederick Welk
Frederick Welk is a CEDF business advisor and serves as director of business education and business development. Before joining the organization, he spent more than 30 years in specialty retailing and franchise development, operating his own company for 23 years.
Articles
How do you put a price on your business?
Once in a while, the conversation between a CEDF business advisor and a client turns to the...
Articles
Are you failing to pick the low hanging marketing fruit?
Marketing programs can certainly get expensive in a hurry and lots of options are out of reach...
Articles
Do you even need more money to solve your problems?
It’s probably natural that a nonprofit lender like CEDF, will encounter a lot of small business owners...
Articles
Let your fingers do the walking (the hard way)
Most every business wants to be easily findable on the internet. As the internet has sophisticated, this...
Articles
With unemployment low, can you avoid turnover?
Most of CEDF’s borrowers have five of fewer employees. Businesses of this scale are often in a...
Articles
Do you have the right Key Performance Indicators?
Key Performance Indicators or KPIs are a staple of business, especially in corporate life, and I’ve read...
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Entrepreneurism is overrated
Americans have revered the economic freedom of the independent business operator and honored the dignity of small...
Articles
Can you differentiate your brand?
One of the most revered concepts in marketing dates to the early 1940s and is attributed to...
